New Members Please Start Here

Welcome! Please watch these videos first, they will show you how to make the most of your membership and find your way around.

Your Instructor

Sian Conway-Wood
Sian Conway-Wood

Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour.

She is an ethical marketing and communications strategist (MCIM) who helps Big Why business founders start and scale businesses which change the world. As the Founder of #EthicalHour, Sian has spent almost a decade building an influential network of over 66,000 changemakers who have helped shape the public conversation around sustainability – from influencing individual behaviour change, through to shaping national policy and turning the climate emergency into a mainstream media issue.

Sian was a Year of Green Action ambassador for UK government department DEFRA in 2019 and was named the UK’s Sustainability Influencer of the Year in 2018 and 2020. She has won multiple awards for her business and social impact, and she is a regular media commentator on sustainability, conscious consumerism and greenwashing in print, radio and television around the world.