#EthicalHour Community Membership

Everything you need to build a thriving business with purpose!

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Running an impact business can be lonely...

Just because you care about people and planet, doesn't mean you're not here to build a profitable, thriving business.

Not everyone gets that, but we do. We know it can be hard to cut through the greenwashing, and produce products ethically and profitably. We understand the challenges of running an ethical business - and we know how to overcome them.

We're the first and largest online community for Big Why business founders like you! You're here to make an impact, we're here to help.

We give you the community, training, expertise and support you need to build a business that changes the world.

As a member, here's what you'll get...

  • Exclusive talks and Q&A sessions with industry leading experts
  • Access to a library of over 40 hours of premium video training on marketing, business growth and mindset, all tailored to impact-driven businesses
  • New live training on different marketing and business growth topics every month
  • Coaching questions, thought prompts and support inside our member’s only Facebook Group
  • Access to our list of trusted suppliers so you can find business support quickly and easily
  • Curated updates on the latest awards, PR and funding opportunities and events in the sector
  • Peer support, networking and facilitated introductions to like-minded changemakers

Subscribe now for just £20 per month!

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A community that creates change...

When you join #EthicalHour, we provide you with a curated selection of the best content from across the internet, making it quick and easy for you to access the information and resources a busy changemaker needs.

We have a huge network of industry experts, trusted suppliers and inspiring changemakers that we give you access to.

And we provide tailored support to unlock the skills and knowledge to really move your impact forward.

Together, we’ll inspire each other and provide the much-needed accountability, connection and understanding necessary to create a bigger impact in the world!

Your Instructor

Sian Conway
Sian Conway

Sian Conway is the UK’s Green & Eco Influencer of the Year 2018 and Founder of #EthicalHour, the world’s first and largest online support network for people who want to live and work more ethically.

Sian has worked all around the world on social impact projects and now provides marketing consultancy, training and mentoring to ethically-focused businesses and purpose-driven entrepreneurs. In 2019, she was personally invited to be one of the UK Government’s Year of Green Action Ambassadors in recognition of her work to inspire individuals, communities and businesses to live more ethically and sustainably.

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Frequently Asked Questions

How much time commitment will this take?
This isn't a course - it's a library of resources and a supportive community you can dip in and out of. Each month we provide a new live masterclass training session and we regularly host live interviews with guest experts. Typically, our members spend around 1-3 hours a month watching the videos and doing the work, on the topics most relevant to their businesses. Of course you're welcome to spend longer networking with other members inside the group and watching training from the archive - but 3 hours is all you'll need to watch the new masterclasses, implement the strategies and start seeing results! That's less than one hour per week!
Will this work for product based businesses?
Absolutely! Most of our members are product-based business owners, from ethical fashion brands to Fairtrade homewares, even growing kits for kids! I tailor all the training to the members in the group, so I'll always make sure to show you how to apply any strategies I share to product based businesses. That's how I helped Kate launch her ethical fashion brand and make sales to strangers in her first few weeks!
Will this work for service based businesses?
Yes! As I said above, I tailor everything I teach to who we've got in the group - so service based businesses won't get left out. We have copywriters, PR experts, marketing professionals and business coaches inside the community, and I recently helped one ethical business coach sell her first £9K coaching package using the strategies I teach in the group!
What type of Big Why business founders are already inside the community?
Our group is full of inspiring changemakers! Most people are in their first 5 years of starting and running their impact business, and our new members tell us they're looking for a sense of connection with like-minded entrepreneurs, which they certainly find here! We'll help connect you to other members on a similar mission to you, so you can make friends and build your contact book.
My business hasn't launched yet, when should I join?
We are here whenever you're ready for us, but we have supported a lot of our members at pre-launch stage - it also means you've got a team of cheerleaders here for you when you're ready to press go! All our members have been in the same position, so they'll happily answer questions and help you work through any worries, and there's plenty of training to help you plan the perfect launch!
What topics do you cover?
Our community is all about marketing and business growth for Big Why businesses - helping you become a thought leader for your cause, sell more products or services, and increase your income and impact. Some of the things you'll learn include: Social media marketing, selling and networking without feeling sleazy, email marketing and list building, pitching yourself to the press, productivity, confidence, mindset and self-care. And we're always open to topic suggestions from our members so if you'd like to see something, let us know!
How is the training delivered?
Our masterclasses are delivered live on Zoom - so you can ask questions and get answers straight away! We keep all the replays neatly organised and arranged by topic in our resource library, so you can always find what you need quickly and easily.
I'm in a different time zone to you, will it still work for me?
It will! We have members from all over the world. We record all our training sessions, so if you can't make it live, you can always catch the replay. When it comes to our virtual networking calls, we run them at different times throughout the day to make sure our international members can make it to a session.
Is this a course?
No. Although we have new training every month, there isn't a set curriculum, and no fixed start and end date. Think of it like "marketing pick and mix" - you can access the resources and advice you need, as and when you need them! There's no homework, no pressure and more of a sense of community than you'd typically get with an online course.
How do I cancel if I need to?
We'll be sad to see you go - but you can cancel any time in just a few clicks through your online dashboard - no explanation needed.
I'm not sure my business is ethical or sustainable enough...
Ethics mean different things to different people, and nobody is 100% sustainable. Whether you've just started on this journey or you've been doing it for years, you're welcome here! As long as your business is driven by purpose for people and planet as well as profit, we can help. Inside the resource library you'll find training on identifying your core values, mapping your business to the Sustainable Development Goals, measuring your impact, giving back to good causes and more. And we've got a database of green business suppliers we can connect you to, to help reduce your carbon footprint if that's something you're working on!
It sounds great, why is it so cheap?
I appreciate that small ethical businesses and startups can't always afford to work one-to-one with a marketing consultant, but that doesn't mean you shouldn't be able to access support to help get your business off the ground! By creating a membership community and delivering group training, I can afford to offer this at a lower rate than my one-to-one work, which means I get to help even more changemakers thrive!
Why are you the right person to be teaching this?
I've been working in marketing for over 10 years, so I know what works. In 2015 I decided to start living more ethically and sustainably, but I had no idea how to start - so I began blogging and connecting with like-minded people on social media. I quickly realised that the ethical businesses I was meeting needed my marketing help to tell their stories, and #EthicalHour was born! I left the corporate world in 2017 to run #EthicalHour full time - so I know what it's like to start and grow a purpose driven business from scratch, and I've helped hundreds of impact entrepreneurs do the same. My clients value my strategic knowledge, down to earth approach and insights into what it's like to be an ethical consumer at all stages of the journey. That's why Katie calls me her magical marketing unicorn! 🦄 Over the last few years I've also built an extensive network of changemakers, experts and press contacts, which I can give you access to. Recently, my clients have been achieving amazing results, such as making their first sales to strangers within days of launching their brands, travelling around the world to showcase their work, appearing in major press publications like Forbes, Psychologies, Vegan Life etc and making an incredible impact for the causes they care about. I can't wait to help you unlock similar results for your brand too!

Get started now!