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Impact Pathway
Welcome to the Impact Pathway
Welcome! (1:04)
Where to start?
Beginner
Align with your Big Why (30:20)
How to create your impact pledge (21:16)
Tuning into your Ikigai to find your purpose (15:05)
An Introduction to The Sustainable Development Goals with Claire Lyons (30:30)
Intermediate
Mapping your impact against the SDGs with Jo Salter (69:17)
Power Hour: How should I talk about my business values? (55:08)
Creating your manifesto for change and how it can help establish you as a thought leader (45:46)
Impact Measurement for Beginners with Heidi Fisher (48:14)
Advanced
How to reconnect with your purpose as you go through growth (45:17)
How to approach brand activism with confidence (78:14)
What role can businesses play in achieving the Sustainable Development Goals? (74:30)
How to take your sustainability message mainstream
Introduction (1:23)
Understanding behaviour change & communications (1:12)
What are the barriers to eco-action? (5:33)
Coping mechanisms & collective narratives (4:43)
What do the general public think about climate change? (8:03)
How do we create compelling narratives?
Working with confirmation bias (4:46)
Finding a narrative that resonates (11:27)
Navigating the attitude/behaviour gap (2:04)
Positioning yourself as a trusted messenger (4:26)
Compliance
Applying the Green Claims Code (64:04)
Big Why Business Chats
Introduction to Big Why Business Chats
(1) Life, death and trees: Woodland Burial Company
(2) Voice for nature: Jessica Lohmann
(3) Saving the rainforest...one step at a time: Dom Desmond
(4) Fix your own mask first: Kate Auguste
Resources, Advice & Recommended Reading
(Video) Start With Why - Simon Sinek
(Article) Is your tree planting scheme really green?
(Article) The ESG questions your brand should be able to answer
(Book) Legacy: The Sustainable Development Goals In Action
(Book) Ikigai: The Japanese Secret to a Long and Happy Life
(Article) How to declare your climate conflicts (for service providers)
(Book) Don't Even Think About It: Why our Brains are Wired to Ignore Climate Change
Teach online with
(1) Life, death and trees: Woodland Burial Company
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